Fostering Customer Loyalty in Kitesurfing: The Case of a Nautical Sports Centre in Portugal

2023

Soares, S; Carvalho, P. & Mourão, M.F.

Journal Article

ABSTRACT

In this study, the relationship between service quality, customer satisfaction, and behavioural intention is investigated within a specialised nautical sports centre that offers kitesurfing in Portugal. Using a path analysis model, this study aims to eval

DATASHEET
Title
Fostering Customer Loyalty in Kitesurfing: The Case of a Nautical Sports Centre in Portugal
AUTORS
  • Soares, S
  • Carvalho, P. &
  • Mourão, M.F.
KEYWORDS
behavioural intention; Customer satisfaction; kitesurfing; Nautical sports; service quality
PUBLICATION TYPE
Journal Article
PUBLICATION YEAR
2023
JOURNAL
Sustainability (Volume 15(22), Issue 15, Pages 1-12, )
URI
IPVCID
RESEARCH UNITS
KNOWLEDGE AREA
  • Economia e gestão
RESEARCHERS

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